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Type: PDF
Status: Syndicate
Categories: Information & Communication Technology
Report Code : ICT23
No. of Pages : 110
Sales performance management (SPM) is a process that educates and motivates sales personnel to set goals and satisfy the customers by fulfilling the organizational requirements. SPM package of applications include territory management & planning, incentive compensation management, gamification, quota management & planning, objectives management, and advanced analytics. It provides real time visibility to the sales compensation and performance, opportunity to estimate for sales people while providing features of goal setting and planning, feedback, skill development and performance review.
The Global SPM market size will reach 1,310.0 million USD by 2023 with a CAGR of 4.52% during the forecast period. The growth in the market is expected to be driven by need for increased sales force efficiency by conducting a streamlined and predefined order management process, and reducing the customer churn by reduce customer churn by improving information flow on order status and tracking the continuous demand for the products. The cloud based SPM products are expected to grow at a higher rate as the cost of adoption is much lower and the benefit it brings to the organisations is visible in the sales force effectiveness.
The increasing adoption of Cloud applications provides the opportunities for the SPM market. The cloud solutions offer the flexibility, cost effective deployment models for enterprise systems. The use of cloud solutions enable the organisations to scale up their operations quickly and easily by paying only for the allocated source. The primary prime drivers for cloud adoptions include desire for enhanced business agility, improved efficiency while reducing the cost of ownership and ease of implementation.
TABLE 1 Sales performance Mangement Market Segments in This Study
Segmentation |
Sub-category |
By Product Type |
· Incentive compensation · Territory management · Quota management. · Objective management · Other |
By Deployment Type |
· Cloud based · On -Premise |
By Vertical |
· Banking · Insurance · Hitech · Retail & Wholesae trade · Utilities · Manufacturing · Others |
By Region |
· North America · Europe · APAC · ROW |
Source: Secondary Research, Company Websites, Expert Interviews, and Global United Research Repository
Global SPM Market By Product Type:
The global SPM market has been classified into Incentive Compensation Management, Objective Management, Quota Management and Planning, Territory Management and Planning and Other. The other features such as gamification and analytics are enabling the enterprises to perform better and motivate the sales force.
Source: Global United Research Analysis
In 2019, the Incentive Compensation Management segment captured the largest share in the SPM market. ICM automates incentive calculations and online compensation statements. It improves the sales teams efficiency and effectiveness.
Global SPM Market By Deployment Type:
On the basis of deployment type, the SPM Market can be segmented into On-Premises and Cloud Based. In 2019, On-Premise based deployment accounted for the largest market for SPM with a share of 67.0%, led by the increasing demand for SPM products to increase the sales capacity in Large and mid size organisation. The market for cloud based products is increasing as the Cloud adoption is accelerating and demand is expanding across segments.
Source: Global United Research Analysis
Global SPM Market By Region:
In 2019, North America accounted for largest share, followed by the Europe and APAC. The SPM products over the past two decades driving sales efficiency and reduces risk for the enterprises. The SPM market in North America is accelerating with the maturation of new technologies and providing real-time analytics, and recommendations based on machine learning. There have been significant shift in the sales decision making from gut-level instincts to data-driven methods, and the increasing popularity of cloud based delivery models. The major SPM providers in the North America market include SAP sales Cloud, IBM, NICE, Vistex, Xactly, Anaplan, Optymyze, Payscale, Core-Compensation, and Terralign.
Source: Global United Research Analysis
Global SPM Market - Competitive Landscape:
The vendors in the SPM market compete based on product portfolio, product differentiation, and the pricing of products. The rise in technological innovations in the design of the products is expected to continue to intensify the level of competition among the companies to expand their product portfolios by incorporating innovative features into their products. In addition, the market is expected to be consolidated over the years with strategies, such as collaborative partnerships, mergers & acquisitions, and market expansions. The market for cloud based SPM products is having high adoption across the verticals as they are low cost and easy to adopt.
TABLE 2 SPM Product Offered By companies
Company |
Product Types |
SAP Sales Cloud |
Cloud based |
Oracle SPM |
Cloud based, On Premise |
IBM SPM |
Cloud based, On Premise |
Xactly SPM |
Cloud based |
Nice SPM |
Cloud based, On Premise |
Optymyze |
Cloud based |
Vistex |
Cloud based, On Premise |
Anaplan |
Cloud based |
Beqom sales |
Cloud based |
Incentives Solutions |
Cloud based |
Axtria |
Cloud based |
Source: Global United Research Analysis
The market for SPM market is intensely competitive and dominated by a few vendors. Majority of the Market is dominated by the top four companies SAP Sales Cloud, Oracle, IBM, Xactly, and NICE with or over 45% of the global sales performance Management market in 2023.
Global SPM Market By Vertical:
On the basis of vertical, the SPM Market segment can be segmented into banking, insurance, hightech, retail and wholesale trade, utilities, manufacturing, and others. In 2023, Manufacturing vertical accounted for the largest market for SPM products with a share of 15%, led by the increasing adoption of cloud based SPM products for sales effectiveness and convert the leads to revenue efficiently.
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List of Tables
TABLE 1 SALES PERFORMANCE MANGEMENT MARKET SEGMENTS IN THIS STUDY 10
TABLE 2 MAJOR SPM PROVIDERS MARKET SHARE (%) 11
TABLE 3 KEY PROVIDERS OF SPM PRODUCTS 12
TABLE 4 SPM PRODUCT OFFERED 15
TABLE 5 DATE OF MANUFACTURERS ENTER INTO SPM MARKET 15
TABLE 6 GLOBAL SPM MARKET , BY REGION, 2023-2030 (USD MILLION) 16
TABLE 7 GLOBAL SPM MARKET FOR NORTH AMERICA REGION, 2023-2030 (USD MILLION) 19
TABLE 8 GLOBAL SPM MARKET FOR EUROPE REGION, 2023-2030 (USD MILLION) 20
TABLE 9 GLOBAL SPM MARKET FOR APAC REGION, 2023-2030 (USD MILLION) 22
TABLE 10 GLOBAL SPM MARKET FOR ROW REGION, 2023-2030 (USD MILLION) 23
TABLE 11 GLOBAL SPM MARKET BY TYPE, 2023-2030 (USD MILLION) 25
TABLE 12 GLOBAL SPM MARKET BY TYPE (2023-2030) (MILLION USD) 27
TABLE 13 GLOBAL SPM MARKET BY DEPLOYMENT TYPE, 2023-2030 (USD MILLION) 28
TABLE 14 GLOBAL CLOUD BASED SPM MARKET BY VERTICAL, 2023-2030 (USD MILLION) 29
TABLE 15 GLOBAL ON-PREMISE SPM MARKET BY VERTICAL, 2023-2030 (USD MILLION) 29
TABLE 16 GLOBAL SPM MARKET BY TYPE, 2023-2030 (USD MILLION) 31
TABLE 17 GLOBAL SPM MARKET FOR BANKING VERTCAL, 2023-2030 (USD MILLION) 32
TABLE 18 GLOBAL SPM MARKET FOR BANKING VERTCAL, BY DEPLOYMENT TYPE , 2023-2030 (USD MILLION) 33
TABLE 19 GLOBAL SPM MARKET FOR INSURANCE VERTCAL, BY REGION 2023-2030 (USD MILLION) 33
TABLE 20 GLOBAL SPM MARKET FOR INSURANCE VERTCAL, BY DEPLOYMENT TYPE , 2023-2030 (USD MILLION) 34
TABLE 21 GLOBAL SPM MARKET FOR HIGH-TECH VERTCAL, BY REGION 2023-2030 (USD MILLION) 34
TABLE 22 GLOBAL SPM MARKET FOR HIGH-TECH VERTCAL, BY DEPLOYMENT TYPE , 2023-2030 (USD MILLION) 35
TABLE 23 GLOBAL SPM MARKET FOR RETAIL & WHOLESALE TRADE VERTCAL BY REGION, 2023-2030 (USD MILLION) 35
TABLE 24 GLOBAL SPM MARKET FOR RETAIL & WHOLESALE TRADE VERTCAL, BY DEPLOYMENT TYPE , 2023-2030 (USD MILLION) 36
TABLE 25 GLOBAL SPM MARKET FOR UTILITIES VERTCAL, BY REGION 2023-2030 (USD MILLION) 36
TABLE 26 GLOBAL SPM MARKET FOR UTILITIES VERTCAL, BY DEPLOYMENT TYPE , 2023-2030 (USD MILLION) 37
TABLE 27 GLOBAL SPM MARKET FOR MANUFACTURING VERTCAL, BY REGION 2023-2030 (USD MILLION) 37
TABLE 28 GLOBAL SPM MARKET FOR MANUFACTURING VERTCAL, BY DEPLOYMENT TYPE , 2023-2030 (USD MILLION) 38
TABLE 29 GLOBAL SPM MARKET FOR OTHER VERTCAL, BY REGION 2023-2030 (USD MILLION) 38
TABLE 30 GLOBAL SPM MARKET FOR OTHER VERTCAL, BY DEPLOYMENT TYPE , 2023-2030 (USD MILLION) 39
TABLE 31 IBM COMPANY DETAILS 40
TABLE 32 COMPANY DESCRIPTION AND BUSINESS OVERVIEW 41
TABLE 33 IBM SPM PRODUCT 41
TABLE 34 IBM RECENT DEVELOPMENT 42
TABLE 35 NICE COMPANY DETAILS 42
TABLE 36 NICE SPM PRODUCTS 43
TABLE 37 ORACLE COMPANY DETAILS 44
TABLE 38 COMPANY DESCRIPTION AND BUSINESS OVERVIEW 44
TABLE 39 ORACLE SPM PRODUCT 45
TABLE 40 SAP SALES CLOUD COMPANY DETAILS 45
TABLE 41 SAP SALES CLOUD PRODUCT 45
TABLE 42 SAP SALES CLOUD RECENT DEVELOPMENT 46
TABLE 43 XACTLY COMPANY DETAILS 46
TABLE 44 COMPANY DESCRIPTION AND BUSINESS OVERVIEW 47
TABLE 45 XACTLY PRODUCT 47
TABLE 46 ANAPLAN GLOBAL COMPANY DETAILS 49
TABLE 47 COMPANY DESCRIPTION AND BUSINESS OVERVIEW 49
TABLE 48 ANAPLAN PRODUCT 50
TABLE 49 BEQOM COMPANY DETAILS 50
TABLE 50 COMPANY DESCRIPTION AND BUSINESS OVERVIEW 50
TABLE 51 BEQOM PRODUCT 51
TABLE 52 INCENTIVE SOLUTIONS COMPANY DETAILS 51
TABLE 53 OPTYMYZE COMPANY DETAILS 52
TABLE 54 COMPANY DESCRIPTION AND BUSINESS OVERVIEW 52
TABLE 55 OPTYMYZE PRODUCT 53
TABLE 56 PAYSCALE COMPANY DETAILS 53
TABLE 57 ICONIXX COMPANY DETAILS 53
TABLE 58 COMPANY DESCRIPTION AND BUSINESS OVERVIEW 54
TABLE 59 PERFORMIO COMPANY DETAILS 54
TABLE 60 COMPANY DESCRIPTION AND BUSINESS OVERVIEW 55
TABLE 61 TERRALIGN COMPANY DETAILS 55
TABLE 62 COMPANY DESCRIPTION AND BUSINESS OVERVIEW 55
TABLE 63 BPM ONLINE COMPANY DETAILS 56
TABLE 64 COMPANY DESCRIPTION AND BUSINESS OVERVIEW 56
TABLE 65 BPMONLINE RECENT DEVELOPMENT 57
TABLE 66 AXTRIA COMPANY DETAILS 57
TABLE 67 COMPANY DESCRIPTION AND BUSINESS OVERVIEW 57
TABLE 68 SPM DISTRIBUTORS LIST 59
TABLE 69 KEY OPPORTUNITIES AND DRIVERS 61
TABLE 70 KEY CHALLENGES 61
TABLE 71 MARKET RISKS 62
TABLE 72 RESEARCH PROGRAMS/DESIGN FOR THIS REPORT 64
TABLE 73 KEY DATA INFORMATION FROM SECONDARY SOURCES 67
TABLE 74 KEY DATA INFORMATION FROM PRIMARY SOURCES 68
List of Figures
FIGURE 1 GLOBAL SPM MARKET SHARE IN 2017 12
FIGURE 2 SPM MARKET REPORT YEARS CONSIDERED 12
FIGURE 3 GLOBAL SPM MARKET SIZE 2013-2025 ( USD MILLION) 14
FIGURE 4 GLOBAL SPM MARKET SHARE BY REGIONS 2023-2030 16
FIGURE 5 GLOBAL SPM MARKET SHARE BY REGIONS IN 2017 17
FIGURE 6 GLOBAL SPM MARKET SHARE BY NORTH AMERICA IN 2017 19
FIGURE 7 EUROPE SPM MARKET SIZE AND GROWTH RATE (2023-2030) (USD MILLION ) 19
FIGURE 8 GLOBAL SPM MARKET SHARE BY EUROPE IN 2017 21
FIGURE 9 APAC SPM MARKET SIZE AND GROWTH RATE (2023-2030) (MILLION UNITS) 21
FIGURE 10 GLOBAL SPM MARKET SHARE BY EUROPE IN 2017 22
FIGURE 11 ROW SPM MARKET SIZE AND GROWTH RATE (2023-2030) (USD MILLION) 23
FIGURE 12 GLOBAL SPM MARKET SHARE BY REST OF THE WORLD REGION IN 2017 23
FIGURE 13 GLOBAL SPM MARKET SHARE BY TYPE (2018-2025) 26
FIGURE 14 GLOBAL SPM MARKET SHARE BY TYPE IN 2017 26
FIGURE 15 GLOBAL SPM MARKET SHARE BY VERTICAL (2023-2030) 32
FIGURE 16 SPM VALUE CHAIN 59
FIGURE 17 SDMR METHODOLOGY FOR ESTIMATING THE MARKET DEMAND AND FORECAST 63
FIGURE 18 BOTTOM-UP AND TOP-DOWN APPROACHES FOR THIS REPORT 65
FIGURE 19 DATA TRIANGULATION 66
Table of Contents
Research Methodology
This research study incorporates the usage of extensive secondary sources, directories, and databases such as Hoovers, Factiva, Bloomberg Businessweek, and OneSource to identify and collect information useful for the technical, market-oriented, and commercial study of the SPM market. In-depth interviews have been conducted with various primary respondents, that include key industry participants, C-level executives of the key market players, subject matter experts (SMEs), and industry consultants to obtain and verify critical quantitative and qualitative information, as well as to assess the future market prospects. Secondary research has been conducted to obtain key information about the industry’s supply chain, market’s value chain, key players, geographic markets, and key developments across market- and technology-oriented perspectives. Trade analysis has been conducted to analyze the import and export data of key countries and regions from various government and paid data bases.
The following illustrative figure demonstrates the methodology used in this study.
FIGURE 1 Reserach Methodology for Estimating the Market Demand and Forecast
Research Programs/Design
TABLE 1 Research Programs/Design for This Report
Research Design |
||
Historical Data (2013-2017) |
· Industry Trends |
· Volume and Value · Status and Outlook; |
· Competitive Landscape · By Company; · Expansion; · Mergers and Acquisitions |
· Value and Volume for Major Companies · Market Share · Growth Rate · Present Situation Analysis; |
|
· Market Segment · By Type · By Application · By Regions/ Geography |
· Volume and Value; · Market Share; · Growth Rate · Present Situation Analysis |
|
Influencing Factors |
· Market Environment · Government Policy · Technological Changes |
· Market Drivers · Growing Demand of Downstream · Reduction in Cost |
· Market Risks |
· Market Opportunities and Challenges |
|
Market Forecast (2018-2025) |
· Market Size Forecast · Overall Size · By Type/Product Category · By Application/End Users · By Regions/Geography |
· Key Data (Volume and Value) · Market Share; · Growth Rate ; · CAGR · Product Price |
Market Size Estimation
Top-down and bottom-up approaches are used to validate the global SPM market size market and estimate the market size for Company, regions segments, product segments and Application (end users).
The market estimations in this report are based on the marketed sale price of SPM (excluding any discounts provided by the manufacturer, distributor, wholesaler or traders). The market share, percentage splits, and breakdowns of the product type segments are derived on the basis of weightages assigned to each of the segments on the basis of their utilization rate and average sale price (ASP). The regional splits of the overall SPM market and its sub-segments are based on the percentage adoption or utilization of the given product in the respective region or country.
Major Company in the market is identified through secondary research and their market revenues determined through primary and secondary research. Secondary research included the research of the annual and financial reports of the top Company; whereas, primary research included extensive interviews and discussions of industry experts and key opinion leaders, such as CEOs, directors, and marketing executives. The market share, percentage splits, growth rate and breakdowns of the product types are determined through secondary sources and verified through the primary sources.
All possible factors that influence the markets included in this research study have been viewed in detail, verified through primary research, and analyzed to get the final qualitative and quantitative data. The market size for top-level markets and sub-segments is normalized. Effect of inflation, regulatory & policy changes, economic downturns, or other factors are not accounted for in the market forecast. This data is combined and added with detailed inputs and analysis from SDMR and presented in this report
The following figure shows an illustrative representation of the overall market size estimation process used for this stud
FIGURE 2 Bottom-up and Top-down Approaches for This Report
Breakdown and Data Triangulation
After complete market engineering with calculations for market statistics and market forecasting, extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. Both top-down and bottom-up approaches were used, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub segments listed in this report. Extensive qualitative and quantitative analysis is also done from all the data arrived at in the complete market engineering process.
Data Source
Secondary Sources
Secondary sources include such as press releases, annual reports, non-profit organizations, industry associations, governmental agencies and customs data etc. This research study involves the usage of widespread secondary sources, directories, databases such as Bloomberg Business, Wind Info, Hoovers, Factiva (Dow Jones & Company), and TRADING ECONOMICS, and News Network, statista, Federal Reserve Economic Data, annual reports, BIS Statistics, ICIS; company house documents; investor presentations; and SEC filings of companies. Secondary research was used to identify and collect information useful to study the technical, market-oriented, and commercial aspects of the SPM market. It was also used to obtain important information about the top companies, market classification and segmentation according to industry trends to the bottom-most level, and key developments related to market and technology perspectives.
Key Data Information from Secondary Sources
Parameters:
Market Size
Qualitative Analysis
Key Data:
Market Size
Segmental Value
Geographic Penetration
Product Adoption Rate For Different End Users
Product Financials, Geographic Revenue Mix
Total Company Revenue
Business/Segmental Revenue Mix
Influence Factors, Market Potential
Market Risks and Opportunities
Industry Trends
Geographical Features
Government Policies
Sources:
Annual Reports and SEC Filings
Company Websites and Press Releases
Public and Paid Databases
Internal Data Repository
Journals, Websites, and Press Releases
Primary Sources
In the primary research process, various sources (key people) from both the supply and demand sides were interviewed to obtain qualitative and quantitative information. The primary sources from the supply side include product Company (and their competitors), opinion leaders, industry experts, research institutions, distributors, dealer and traders, as well as the raw materials suppliers and producers etc.
The primary sources from the demand side include key personnel and industry experts such as marketing and sales directors, business leaders, technology and innovation directors, supply chain executive, end users, and related key executives from various key companies and organizations operating in the global SPM market.
Primary research was conducted to identify segmentation types, product price range, product application, key Company, raw materials supply and the downstream demand, industry outlook, and key market dynamics such as driving factors, opportunities, market inhibiters, industry trends, challenges, and key player strategies.
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